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2013SprShotcreteEMag

Staff Editorial Introducing ASA’s All-New Website By Mark A. Campo, ASA Executive Director I’d like to take this opportunity to introduce Why Shotcrete? ASA’s all-new, completely redesigned web- Perhaps the most notable addition to the ASA website is the site, www.shotcrete.org. In addition to new Why Shotcrete? page, which can be accessed directly at retaining all of the useful information from the www.whyshotcrete.org. Intended to be ASA’s front-line mar- previous website, the new site brings addi- keting tool to promote the use of shotcrete in all beneficial tional functionality in a more modern layout applications, this page highlights the features and benefits of that is clear, concise, and easier to navigate for shotcrete that make it the preferred placement method for both first-time visitors and frequent users alike. numerous applications. Please link to us (www.whyshotcrete. Upon visiting the site, you’ll immediately notice the updated org) from your own website as a tool to help your clients content, including clear, high-resolution images and expandable understand the shotcrete process more fully. menus designed to provide access to a wide variety of informa- Whether you’re a designer or specifier researching the best tion, yet hide the information when you don’t need it. construction method for your project or a contractor new to Some additional website features include the ability to shotcrete who wants to learn more about the process and its integrate with ASA’s social media outlets in real-time; menus versatility, this page provides an overview of the substantial that show customized, specific information relevant to the time and cost savings, sustainability benefits, and real-world selected page; and more prominent advertising for ourShotcrete examples of when and where to use shotcrete. Also, be sure to magazine advertisers, as a series of larger company logos check out the video content—another all-new feature on ASA’s perpetually scroll along the bottom of every page. website—which showcases the versatility of shotcrete and Overall, the entire site is organized into five category tabs demonstrates its uses in a variety of applications. across the top of the page, thoughtfully designed to address why you have visited ASA’s website. (Hovering on any of these Products/Services & Information items will also bring up a menu of sub-items that you can access Hover your pointer over Products/Services & Information even more quickly.) Did you visit the site to learn more about to access a wide variety of resources, including ASA’s shotcrete and why to use it? Simply click on Why Shotcrete? online bookstore, catalog of services, buyers guide, technical Looking for membership information or benefits? Click ASA Q&A, and full archive of Shotcrete magazine. The ASA online Membership. Overall, it’s a simpler, more streamlined approach store is where you’ll receive your member discount on shotcrete to help you find the shotcrete information you need. compilations, nozzleman education resources, and more. 6 Shotcrete • Spring 2013


2013SprShotcreteEMag
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