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2013SumShotcreteEMag

Staff Editorial Let ASA’s Corporate Member Benefits Work for You By Mark A. Campo, ASA Executive Director One of the best decisions you can make on industry—in the only publication dedicated specifically to behalf of your organization is to join the promoting quality shotcrete. American Shotcrete Association (ASA) As a benefit to its Corporate Members, ASA welcomes the as a Corporate Member. Corporate Mem- chance to hear about your latest products and services. Be bers comprise a significant percentage of sure to send your latest press release to info@shotcrete.org. ASA’s overall makeup; and as a sign of appreciation, ASA offers some significant industry News membership benefits tailored just for them. Yet another opportunity for ASA’s Corporate Members Some of the benefits of joining ASA include being listed to spread the word on their company’s latest developments in the “Buyers Guide,” as well as discounts on publica- is the Industry News feature of Shotcrete magazine. This tions, certification, advertising, and complimentary bro- feature is a dedicated showcase for corporate developments, chures. But I’d like to take this opportunity to remind you milestones, or product awards. Regularly featured items of some additional, lesser-known but highly valuable, here often include the opening of new plants or supply benefits that ASA extends to its Corporate Members at channels, corporate anniversaries, or industry partnerships. no charge. The Industry Personnel segment within this feature is also a great way to shine a spotlight on industry leaders Marketing via www.whyshotcrete.org celebrating personnel awards and accolades, notable A new addition to ASA’s overall web presence is a page achievements, or noteworthy appointments. If you are proud titled “Why Shotcrete?”—which is accessible directly at of your workforce and wish to recognize their individual www.whyshotcrete.org. Intended to be ASA’s frontline achievements, ASA gives you a platform to do so. marketing tool to promote the use of shotcrete in all benefi- cial applications, this page highlights the features and Corporate Member Profile benefits of shotcrete that make it the preferred placement ASA’s Corporate Member Profile is the final lesser-known method for numerous applications. yet extremely valuable Corporate Member benefit that I’d ASA encourages you to refer and/or link to this web page like to point out. In each issue of Shotcrete magazine, ASA as a resource in your own marketing efforts to reinforce offers a featured profile of one of its Corporate Members. the idea that properly placed shotcrete offers a competi- With significantly more visibility than a news item or update, tive advantage over other concrete placement methods in this feature provides up to two full pages of visibility spe- many instances. cifically dedicated to your organization—amounting essen- Whether you’re a designer or specifier researching the best tially to free full-page listings of your company’s specialized construction method for your project or a contractor new to services, photos, and contact information. shotcrete who wishes to learn more about the process and its Pick up your latest copy of Shotcrete magazine and check versatility, this page provides an overview of the substantial out who’s featured in this issue’s Corporate Member Pro- time and cost savings, sustainability benefits, and real-world file—perhaps the next issue could feature your company. examples of when and where to use shotcrete. To submit information for any of the above Shotcrete magazine promotional opportunities, simply e-mail us at New Products & Processes info@shotcrete.org. For more contact details, please visit Are you offering a new service that the entire shotcrete www.shotcrete.org/pages/membership/contact.htm. industry needs to know about? Releasing a new line of Not an ASA member? We can help you there as well, equipment or materials? Promoting a new time and money- and we welcome you to participate alongside the many saving process? This regular feature in Shotcrete magazine others who promote the proper placement of quality shot- provides an opportunity to showcase your company’s latest crete by well-educated and qualified individuals. Visit offerings—directly capturing the attention of the shotcrete www.shotcrete.org/membership/index.htm. 6 Shotcrete • Summer 2013


2013SumShotcreteEMag
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