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Industry News QUIKRETE Launches New Website with Advanced Capabilities Both parties agreed on a new exchange ratio of nine Holcim shares for 10 Lafarge shares. There will be a new Chief Executive Officer for the com- In 2014, nearly 4 million people visited www.QUIKRETE.com bined group. Wolfgang Reitzle and Bruno Lafont will be non- for building, repair, remodeling and home improvement inspi- executive Co-Chairmen of the Board. The two Co-Chairmen ration, education, and other helpful project and product infor- will be working closely together to make this merger a success. mation. Building on its proven value as a leading online Beat Hess will be Vice-Chairman of the Board. resource for homeowners and construction professionals, The The Holcim shareholder resolutions required to implement QUIKRETE® Companies launched a new, advanced website the combination are expected to be presented to a Holcim featuring a comprehensive set of tools and information for an shareholders meeting on or about May 7, 2015. array of concrete, masonry, and stucco projects. In addition, Lafarge and Holcim have agreed that, subject to share- the new website is mobile-responsive so that users have access holder approval, the new company will announce a post- on a desktop computer, laptop computer, smartphone, or tablet. closing scrip dividend of one new LafargeHolcim share for “Over the years, we’ve enhanced QUIKRETE.com based each 20 existing shares. on extensive research and insights from homeowners and With this amended agreement, the project to combine Lafarge contractors with the goal of providing the best possible user- and Holcim to become the most advanced company in its industry experience,” said Frank Owens, Vice President of Marketing has taken another important step forward. Both companies are for The QUIKRETE Companies. “The new website provides continuing to work intensively on preparing the closing of the homeowners and contractors different experiences through transaction and the successful integration post-merger. navigation that leads to information that fits their needs. For Wolfgang Reitzle, Chairman of Holcim said, “I am very example, our how-to videos are very popular with homeowners pleased that we are now able to proceed with our project to create while contractors are more interested in technical product info, a truly outstanding global leader in building materials. Bruno so we’ve made that specific content easy for each visitor to Lafont and I will work closely together to ensure that the value find. In addition, our data shows that almost 50% of visitors to creation potential of this merger will be realized for the benefits QUIKRETE.com are on mobile devices or tablets, so it was a of all shareholders. I want to highlight that Bruno has made a priority to make the latest version mobile-responsive.” tremendous contribution to getting us this far and that I am very All visitors to www.QUIKRETE.com are immediately wel- confident in our ability to work together in the new Board.” comed by a rotating collection of dynamic home improvement Bruno Lafont, Chairman and CEO of Lafarge said, “We are and commercial projects illustrated through product call-outs crafting a new leader in the building materials industry focusing and bold images. While no content is exclusive, navigation does on customers and innovation. The new company will gather best- provide homeowners and construction professionals a clear path in-class teams of our sector with the strength of our two combined to desirable information. The “For Homeowners” path features companies. It creates a new business model with outstanding cash concrete, masonry, and stucco project ideas, product descrip- flow generation capabilities and reduced capital intensity.” tions, and step-by-step how-to application videos. The “For the Certain key shareholders of both companies have confirmed Pro” path features information for commercial, residential, and their support for the revised merger terms. The Parties expect municipal projects, including product performance and technical the transaction to close in July 2015. data, guide specifications, and case studies. Holcim is one of the world’s leading suppliers of cement QUIKRETE anticipates heavy traffic from both homeowners and aggregates (crushed stone, gravel, and sand) as well as and contractors to the Quantity Calculator, which follows a further activities such as ready mixed concrete and asphalt trend dating back nearly two decades when www.QUIKRETE. services. The Group holds majority and minority interests in com was originally launched. The website also features a around 70 countries on all continents. More information is QUIKRETE Company Store, FAQs (Frequently Asked Ques- available on Holcim’s website, www.holcim.com. tions), Customer Service, Media Center, and Dealers Only A world leader in building materials, Lafarge employs Area. In addition to www.QUIKRETE.com, more information 63,000 people in 61 countries, and posted sales of €12.8 billion on QUIKRETE products and projects is available on Facebook, in 2014. As a top-ranking player in its cement, aggregates, and Twitter, Pinterest, and YouTube. concrete businesses, it contributes to the construction of cities around the world, through its innovative solutions providing Holcim & Lafarge Merger them with more housing and making them more compact, more The Boards of Directors of Holcim and Lafarge are pleased to durable, more beautiful, and better connected. With the world’s announce that they have reached an agreement on revised terms leading building materials research facility, Lafarge places for the merger of equals between both companies. innovation at the heart of its priorities to contribute to more 62 Shotcrete • Spring 2015


2015SpringShotcreteEMag
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