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2015SummerShotcreteEMag

Committee Chair Memo ASA Marketing Committee By Joe Hutter 10th Annual ASA Outstanding enthusiasm and enjoyment, all those who attended enjoyed the opportunity to mingle with like-minded colleagues, share Shotcrete Project Awards some cocktails and a great meal, and celebrate excellence in Program our industry. The ASA Marketing Committee has had an The ASA Awards have always provided excellent expo- active first few months in 2015, starting with sure for our industry, our association, and especially to the the behind-the-scenes efforts to organize contractors, manufacturers, and suppliers whose projects our annual awards banquet held again this are selected for an award. The winning projects are pub- year at the New York, New York Hotel & Casino in Las Vegas, lished not only in our own Shotcrete magazine and on the NV. If success is measured in attendance and sponsorship ASA website; they are often also picked up and re-published participation, this year’s banquet was the most successful in other industry publications and websites. In addition to since the inaugural event in 2006. Over 160 ASA members the free publicity that winning an award provides, marketing- attended the banquet and 34 sponsors pledged over $40,000 savvy winners can also increase their exposure through in support of the banquet and ASA. From the perspective of their own marketing efforts. Press releases announcing the accomplishment, announcements on the winner’s website, featuring award-winning projects in client presentations, and using many forms of social media marketing are some examples of how ASA award winners have taken advantage of the opportunity provided through the ASA Outstanding Shotcrete Project Awards Program. Grab members to log photos and prepare submittals for their bestTo encourage more project submittals this year, ASA openedthe Awards submittal website page shortly after the banquet.This early start date will hopefully provide time for ASA your January 2016 may seem like a long time from now, but aprojects. For 2015, we hope to double the number of entries,so all ASA members should take cameras to their jobsites andstart planning for their outstanding project submittals now. CAMERA! October 1, 2015. Submit your shotcrete project today and you) will allowwww.shotcrete.org/ASAOutstandingProjectssimplified submittal process, available through ASA’s website(projects to be submitted any time between February 1 and Working on an interesting Project Award winners.may be chosen as one of the 2015 ASA Outstanding Shotcrete shotcrete project? ASA Rebranding Proud of the work you shoot? ASA was established in 1998 and since that initial launch Take a picture! Take several! From beginning to of our Association, the Marketing Committee has been active end, photos add a lot to the story. If you have in the promotion of the shotcrete process to engineering high-quality/print-resolution photos to support the consultants, DOTs, and other specifiers across North America. work you do, you could enter your project for ASA’s After 17 years, however, the time has come to develop a new, Outstanding Shotcrete Project Awards Program. fresh look that will carry ASA into the next decade and beyond. So start taking pictures today! The task of rebranding ASA has fallen to the Marketing 2015 Awards Program NOW OPEN. Committee and we are pleased to announce that the process of developing a new ASA look and image has begun. www.shotcrete.org/ASAOutstandingProjects Rebranding of the Association’s image is among the most important tasks that ASA’s Marketing Committee has 4 Shotcrete • Summer 2015


2015SummerShotcreteEMag
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